Advertising Photography
Wear The Message
The Prompt
Create a series of product-focused advertisements using photography to visually communicate the brand's message and lifestyle. The goal was to capture compelling imagery that highlights the products while effectively conveying the tone and essence of the brand.
The Inspiration
I've always been drawn to this brand—not just for its bold designs, but for the powerful message of faith and Jesus’ love that it carries. This project allowed me to combine my passion for both creativity and a cause I truly believe in, making it a personal and impactful experience. It gave me the opportunity to express my admiration for the brand while using my skills to amplify its message in a way that felt both authentic and meaningful.
The Process
The process started with a photoshoot, with a goal of capturing both the clothing and its message in a single shot. Shooting a variety of clothing and compositions was the main goal during this step; the final design was still undecided, so it was important to have plenty of photos to work with once it was time to start editing.
The Final Product
The final pieces were created with the clothing and its message in mind; the model made the product human, provided the photo with context, but ultimately was "invisible" so as not to detract from the clothing. Connecting the copy with the photo allowed for a cohesive and professional final product: Implementing font and color elements from the clothing into the tagline ensured there was no disconnect between the copy and the image, and made the purpose of the text clear and meaningful.
