Lifestyle Ad
The Poppi Effect
The Prompt
Create a short-form video campaign for a product, focusing on crafting engaging visuals that align with a clear concept and messaging. The goal is to produce three 30-second videos that each feel part of a cohesive campaign, with consistent style, pacing, and tone across all shorts. This project involves developing storyboards, incorporating dynamic shots, and ensuring cohesive yet distinctive narratives are told, purposefully crafted for platforms like Instagram Reels, TikTok, or YouTube Shorts.
The Preparation
For this project, creating cohesion across the group’s shorts was key. We achieved this by using the same opening and closing shots—featuring all three cans aligned, with each person interacting with their respective can. To maintain a unified look, we also incorporated a consistent color theme throughout, matching each video’s aesthetic to the can it represented. This approach ensured our individual shorts felt like part of a larger, cohesive campaign.
The storyboard was designed to tell a simple, fun story of a picnic. The main character starts off alone in an environment featuring an orange color scheme to align with the can. As they take a sip of Poppi, their friends suddenly appear, bringing a wave of energy and good vibes. Keeping the flow easygoing and casual matched the vibe of the product and the campaign while focusing on creating a smooth, natural progression from solo to social. Each shot was planned to capture the fun and freshness Poppi brings to the moment.
The Final Product
The final video captures the lighthearted and fun atmosphere of a casual picnic, but with an unexpected twist. Due to last-minute weather challenges on the only day my actors were available, I had to move the shoot indoors. While this change meant rethinking some of my original storyboard elements, I stayed as true to the planned shots and overall flow as possible. The shift to an indoor setting didn’t change the story’s heart—enjoying a Poppi and the sudden burst of energy it brings when friends show up to share the moment.
< Click the video to play!Despite the change in location, the video still aligns with the cohesive elements of my group’s campaign. The opening and closing clips feature the three aligned cans, and I stuck with my orange color theme to keep that visual connection strong. The indoor setting even added a cozy, spontaneous vibe that fit the playful tone of the ad. Ultimately, it was about embracing flexibility while staying focused on delivering the joyful, uplifting story at the core of the project.